Be unexpected
For ten years, we’ve been building brands that surprise people — identities that are careful and considered in their craft, but unexpected in their creativity. The kind of work that makes your audience stop, look twice, and remember.
A brand is more than a logo. It’s the feeling someone gets when they land on your website, open your proposal, see your ad, or pick up your business card. At Giant Elk, we design every one of those moments — from initial discovery right through to the templates, guidelines, and assets your team
uses every day.
Since 2016, we’ve built brands across a range of industries, from Irish startups finding their voice to international corporates managing identities across multiple markets. Whatever the scale, the principle is the same:
your brand should be unmistakably yours, and it should give people something they haven’t seen before.
Everything your brand needs to stand apart
When we take on a branding project, we don't hand you a logo and wish you well. We think about every place your brand will live — on screen, in print, in a pitch deck, on a billboard, in an Instagram story — and we design for all of it.
Anyone can produce something that looks clean and professional. Templates do that. AI does that. What they can't do is create something genuinely unexpected — a visual identity with ideas behind it, details that reward a closer look, and a point of view that's unmistakably yours. That's where ten years of craft and a room full of people who care about the work makes the difference.
Additional design services
Giant Elk will extend your brand beyond the logo. From custom icons and document templates to ads, stationery, and digital assets, we ensure every touchpoint looks and feels unmistakably you.
How we build your brand
Every brand we create follows a proven process refined over ten years of design. It's collaborative, transparent, and designed to get to a result your whole team believes in, not just signs off on. Whether you're a three-person startup or a team of three hundred, the process scales to fit.
Discovery
We begin with a deep dive into your world. Through brand discovery workshops and one-to-one conversations, we learn about your business, your customers, your culture, and your goals. We research your competitors and industry to understand the landscape you're operating in so that your new brand reflects not just who you are, but where you want to be positioned.
Having worked across sectors including finance, construction, manufacturing, professional services, pharma and with brands of every scale from start-ups to international leaders, our work is always unexpected.
What this stage delivers: Stakeholder interviews, brand workshops, competitor audits, audience research, and a written brand strategy summary.
Strategy & direction
With research in hand, we develop a clear brand narrative and establish your brand's personality, positioning, and visual direction. We present initial mood boards and creative routes so you can see where we're heading before a single line is drawn. If needed, we refine and revisit until the direction feels right.
This is where careful meets unexpected. We take the time to get the strategy right, then push the creative to live in that space between considered and surprising.
What this stage delivers: Brand positioning statement, personality definition, mood boards, creative direction presentation, and team feedback sessions.
Design & refine
This is where ideas become tangible. We design your logo, select your colour palette, define your typography, and develop the supporting visual elements — textures, patterns, icons, and graphic devices — that give your brand its distinctive feel. You review designs at every stage, and we refine until every detail is right.
We push past the obvious ideas to find a design that surprises.
What this stage delivers: Logo concepts and refinements, colour palette development, typography selection, supporting graphic elements, and iterative review rounds with your team.
Delivery & implementation
A brand only works if it's applied consistently. We package everything into clear, usable brand guidelines and deliver all the assets your team needs — from logo files in every format to document templates, social media kits, stationery artwork, and website design specifications. We can also support your rollout with ad design, website build, and ongoing design support.
What this stage delivers: Brand guidelines document, logo file pack (all formats and variations), stationery artwork, document and presentation templates, social media asset kit, website design handover, and ad-ready artwork as required.
Our work, your success story
