The Client
A magician who makes moments unforgettable.
Simon Ryan - The Magician - is one of Ireland’s leading entertainers, renowned for his charm, humour, and jaw-dropping sleight of hand. Performing for both corporate and private events, Simon’s magic blends technical precision with effortless showmanship, creating experiences that stay with audiences long after the final reveal.
With a perfect 5.0 Google review score, Simon’s talent was undeniable - but his online presence needed to reflect that same professionalism, polish, and magic.
The Challenge
The Challenge
Turning offline wonder into an online experience.
Simon came to Giant Elk with a clear challenge: how to capture his personality and performance energy in a digital space.
He needed a full brand and digital identity - something that would:
- Reflect his charisma and professionalism
- Support promotional work and bookings
- Feel sleek, engaging, and modern
- Still keep a sense of magic, playfulness, and showmanship
From branding to website to social media, the goal was to craft an ecosystem that made his magic both credible and clickable.
The Approach
Designing wonder with purpose.
We began by exploring the essence of Simon’s brand: confidence, creativity, and charisma. Through close collaboration, we identified the visual and emotional cues that would translate his live performance energy into design.
Our team developed a refined yet theatrical identity - balancing rich, dramatic tones with modern design sensibilities. Every element, from typography to imagery, was chosen to create intrigue and elevate his personal brand.
On the technical side, we built a website optimised for both performance and promotion - integrating his Google Reviews to highlight his credibility and excellence.
Goals
- Create a captivating digital brand that reflects Simon Ryan’s charisma, professionalism, and sense of wonder. Combining theatrical flair with refined design to support bookings, build credibility, and showcase his craft across every platform.
The Solution
A digital stage worthy of the spotlight.
Giant Elk delivered a complete brand transformation, including:
- A full visual identity system — logo, typography, and colour palette with a magical yet refined aesthetic
- A modern, mobile-optimised website showcasing his performances, testimonials, and contact options
- Integration of Google Reviews, reinforcing trust and social proof
- Social media setup to amplify his presence across platforms
- Print materials including business cards and posters with bold, eye-catching designs for live event promotion
The result is a cohesive brand that blends showmanship with sophistication, inviting audiences to experience Simon’s magic long before they see him perform.
The Impact
From local performer to polished professional brand.
Since launching his new brand and website, Simon has gained stronger online visibility, smoother client engagement, and increased bookings. His digital presence now mirrors the excellence and energy he brings to every performance.
For Giant Elk, this project was a reminder of what great branding can do - turning talent into a timeless experience, and transforming a performer into a polished professional with true digital presence.
