The Brief
Fairco approached Giant Elk to find a partner to help with their ongoing marketing. We aimed to create a new website that would stand out in the industry and help convert new customers. The aim would be to drive new customers through paid ad campaigns across social and search along with print ad campaign design and ongoing search engine optimization.
Client
The Project
Website design and development
We meticulously crafted a visually captivating and user-friendly website that showcases Fairco’s high-quality range of products. Our aim was to go beyond the conventional industry standards and infuse the website with a lifestyle-oriented look and feel. We were dedicated to communicating Fairco’s brand values and emphasizing the exceptional quality of their offerings.
It was paramount for us to create a professional and engaging online experience. Furthermore, the website serves as the centrepiece of Fairco’s comprehensive marketing strategy, encompassing traditional media, PPC, social and ongoing SEO campaigns.
PPC Ad Campaigns
We manage the client’s ongoing Google Ad Campaigns and Meta ad campaigns. For the Google PPC ad management we have a diverse campaign across all project types in the client’s target area. We also insure a strong ROI by having a comprehensive list of negative keywords, and tweaking bid management on an ongoing basis.
For Meta ad campaigns we run specific campaigns, based on target promotions, locations or products.
Goals
- High quality lifestyle look and feel
- Page 1 Google Ranking
- Adhere to KPIs for lead generation
- Maintain brand across all channels
- Seasonal print ad design
SEO
Alongside striking visuals, it was important that the website have a strong organic search engine presence. To that end, we crafted the website content around the client’s product range, optimising each product page to rank for its product term and to act as a standalone landing page.
Print ad campaigns
We have designed several print ads with the client’s media buyer, to run across high quality gloss magazines, and have featured on the front page of the Irish Times and other publications. We run seasonal ad graphics and work with the client to match promotions across print, web and digital.
Ongoing Management
Giant Elk works with the client on a close ongoing basis, looking to take advantage of any marketing opportunities as they arise, such as digital ad banners, online reputation management, interactive posters in their showroom, etc. Recently we worked with the client to implement a new CRM. This has streamlined lead management for the client’s internal sales team and also allowed us to integrated Meta ads, website form submissions and a new live chat bot on the website.