The Brief
Ferrys Solicitors are a growing solicitor firm with four offices across Dublin city. They specialise in areas from commercial law and property to personal injury. With such a wide scope, their website needed to appeal to larger corporates as well as individuals looking for a personal touch. We were tasked with modernising the presentation of their brand, without losing the existing visual link people had with the firm.
As well as needing to look great, the website needed to convey the warm inviting feel of Ferrys, their large service offering and make it easy for users to find their nearest office location. The website also needed to drive new business through organic SEO.
Client
The Project
SEO
Getting found online for Solicitors in Dublin, Ireland is extremely competitive. Ranking on the first page of Google can be extremely competitive even for your own website.
We had to build a website that was Search Engine Optimised (SEO) for Google Search, so that every page could be built to rank for the solicitor firm.
New & Modern Solicitor Website
We were tasked with updating Ferrys online presence, giving them a more modern and approachable feel.
To ensure Ferrys website stood out from their competition, we took an in-depth look at their competition in Dublin, along with solicitors websites and lawyer websites from around the world. We then worked through moodboards and designs sketches with the Ferrys team. By working through multiple design stages, we ensured we could create a design that would appeal to Ferrys wide client-base and also get sign-off from the large solicitor team.
A huge concern coming into the project was that the new site would be extremely easy to use for clients searching for information from either phones or tablets.
Brand Awareness
Ferrys are a large solictor firm with several office locations around Dublin city, who offer a wide array of services.
Highlighting their wide array of services while also making them very easy to navigate was a high priority for the new site. Along with this, we also wanted to clearly highlight their four offices so clients would know they are working with a large firm who still have a personal feel.
Goals
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SEO optimised
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Responsive
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Easy to navigate
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Awareness: services
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Awareness: offices
The Result
We were delighted to work with Ferrys Solicitors, creating designs their whole team could sign-off on, along with developing a website that met all their technical requirements.
We copy edited all their old content to be much clearer for users, along with fitting into the SEO strategy we created them. Along with writing all of their page content, we implemented a site navigation that would we be easy to user for their clients, on mobiles, tablets and desktops. By implementing large sections on the home page and side navigation, along with clear dropdowns in the menu, we ensured all of Ferrys clients are fully are aware of their full range of services.
Clear sections on the home and contact pages shows along with a clear map listing on the contact page makes it very easy for their users to find their nearest office. We also established separate Google My Business listings so that Ferrys would show up in a wider range of Google Search results. Linking each location from the website footer also helps with on-page SEO.
Usability while on the move is extremely important for Ferrys Solictiors clients, so we minimised our code base to be as light as possible and implemented premium hosting, resulting in a website load time of less than 0.8s.