Gravity Fitness

Gravity Fitness

A new brand and website for this Dublin City Gym.

The Brief

Gravity Fitness is a gym that has been on the north of Dublin for years. We worked with their owner on a rebrand to attract customers to their high-end personal training and classes. We also created a new website that would allow their team to manage their own SEO and drive online sign-ups.





Logo Creation

Brand Guidelines

Account Setup


Front-End Development

Content Editing

Web Design

Google Registry



Phone Editing

The Project


Gravity Fitness has existed in Dublin, Ireland for years as Functional Strength Solutions  and we worked with Gareth Rossi, head of Gravity Fitness, who has worked with national Olympic and Rugby teams, on their rebrand and new website. Gravity Fitness needed a rebrand to reflect the high quality of service they were offering and appeal to the high-end clientele they were working with.

Website to Drive Conversions

When building their new website we needed to express Gravity's client focus and drive online sales and conversions. It was also important we head a user friendly Content Management System (CMS) to allow Gareth and the team to control their new website and keep up with their evolving services and team roster.


  • High-End Brand

  • Content Management System (CMS)

  • Drive Online Sign-Ups

  • Workshops + Video Tutorials


Giant Elk Creative Branding Design Agency Gravity Fitness Logo Brand Website Development

The Result

We worked closely with the Gravity team, carrying out extensive research on their business offering and clients. We then presented multiple moodboards and design sketches that communicated exactly what Gravity stands for.

The end results was a brand based around Gareth's own identity, which is an integral part of Gravity Fitness; the colour gradient to represent the two sides of Gravity Fitness and all their clients.


Driving Conversions on Every Device

Gravity Fitness are great at driving their social channels, so we knew a lot of users would be following social links from their mobile devices. With this in mind we designed the website mobile-first, allowing us to increase conversions from all the traffic coming from users on their phones while commuting, or tablets while at home.

SEO Optimised

We built the site on WordPress, an easy to use content management system that Google also loves for SEO. Gareth's team could easily edit their own on-page content, as well as controlling all their sites meta information and SEO tags.