The Client
Empowering people to perform at their best.
JET Delivers works with senior leadership teams in multinational organisations, helping them unlock potential, build trust and inspire lasting change. Through behavioural assessments, leadership coaching, and team transformation programmes, JET cultivates the skills and self-awareness that drive high performance and genuine collaboration.
The Challenge
Capturing energy and purpose in a professional brand.
JET approached Giant Elk seeking a brand and website that reflected the passion, energy, and transformational impact they bring to their clients. Their existing materials didn’t convey their personality or the confidence of a business that works with global leadership teams.
The Approach
Collaboration, creativity, and uncovering the brand’s heartbeat.
From our first meeting, it was clear JET’s founder had a powerful vision and passion for helping people thrive. Our challenge was to translate that energy into a brand experience.
Through creative workshops and multiple collaborative design rounds, we explored JET’s personality and visual language, refining every detail until it fully captured their innate warmth, drive and optimism.
As a small, close-knit team, we worked hand-in-hand with JET throughout the process — ensuring every element looked great, worked great, and met their needs.
Goals
- Create a vibrant, professional identity that communicates empowerment, trust, and transformation — while giving JET the tools to shine across every client touchpoint.
The Solution
A bold, high-energy brand built to inspire.
Giant Elk delivered a complete rebrand and digital transformation for JET, including:
- A new logo and font system
- A suite of brand elements and secondary graphics for presentations and workshops
- Stationery and a comprehensive brand pack
- A fully SEO-optimised website, with all copywriting and content developed in-house
The Impact
A brand that truly delivers.
The response has been overwhelmingly positive. JET’s clients and partners have praised the new look for its clarity, professionalism, and infectious energy.
For Giant Elk, this project was a true partnership — the kind that reminds us why we do what we do: helping passionate people bring their purpose to life through thoughtful design, storytelling, and digital craft.
