The Client
100% Natural. 100% Effective.
Sheepwool Insulation produces thermal and acoustic insulation products made from 100% pure sheep’s wool. Their range, trusted by homeowners, builders, and professionals, is designed to reduce heat loss and sound transfer while enhancing comfort and sustainability.
Backed by IONIC PROTECT®, Sheepwool’s insulation combines natural performance with long-term durability — offering a solution that’s safe, sustainable, and incredibly effective.
The Challenge
Building on strong foundations with a modern digital brand.
Sheepwool Insulation had an established reputation and strong sales across Ireland and the UK. However, their website and brand identity no longer reflected their success or the strength of their market position.
They came to Giant Elk for a full creative and digital refresh — one that would preserve their excellent SEO performance while modernising their brand, expanding reach, and driving new growth across both B2B and B2C audiences.
The Approach
From wool to web — connecting warmth, sustainability and story.
Our work began with a website redesign and rebuild, ensuring the new site maintained Sheepwool’s existing SEO performance while delivering a more modern, engaging user experience.
Next, we developed a multi-channel marketing strategy tailored to their diverse audiences:
- On LinkedIn, we focused on industry professionals — architects, builders, and specifiers — sharing educational and thought-leadership content.
- On Facebook and Instagram, we showcased the warmth and simplicity of Sheepwool’s products through rich visuals, photography, and video content demonstrating how easy it is to install.
To streamline operations and improve lead management, we also implemented a CRM system — bringing all customer leads into a single, efficient platform.
Throughout, our team worked closely with the client to refine tone, messaging, and design. The result: a brand that feels as natural and genuine as the product itself.
Goals
- Revitalise Sheepwool Insulation’s digital presence with a warm, modern brand identity that reflects their natural, sustainable values — while maintaining strong SEO performance and supporting both B2B and B2C growth.
The Solution
A brand reborn — soft, sustainable, and full of character.
Giant Elk evolved Sheepwool’s simple logo into a full brand identity that celebrates the warmth, softness, and natural origin of the product.
Deliverables included:
- A fully redesigned website optimised for performance and SEO
- Copywriting and brand language development across all channels
- A cohesive social media content strategy for LinkedIn, Facebook, and Instagram
- A new visual identity with refined brand elements, colours, and typography
- CRM setup and integration for efficient lead tracking and management
The refreshed brand strikes a perfect balance between professionalism and personality — helping Sheepwool Insulation connect with both homeowners and trade customers through authenticity and warmth.
The Impact
Stronger sales, wider reach, and lasting engagement.
Since launch, Sheepwool Insulation has seen significant growth in sales and brand awareness across Ireland and the UK. The new website preserved their search rankings while improving engagement, and the marketing strategy continues to build momentum across digital channels.
By blending natural storytelling with clear, data-driven strategy, Giant Elk helped Sheepwool Insulation bring their values — sustainability, comfort, and care — to life online.
For Giant Elk, this project reflects our approach at its best: genuine collaboration, creative energy, and a shared commitment to helping clients grow.
