The Brief
McGee Pharma International came to us for a new website that would sit at the centre of their digital strategy and allow their internal marketing team to gain new clients across the US, EU and Ireland. One of our longest standing clients, we have supported them through many changes and iterations keeping their website up-to-date and secure.
Client
SEO Optimisation
McGee Pharma have a large service offering, supporting the full pharmaceutical product lifecycle, with over 100 main service pages. The main goal of the website was to communicate these services with a user-interface that would work for all of their existing and new clients.
A big component of McGee Pharma International's strategy is their inbound content strategy, which the website needed to drive. Their active blog and internationally recognised industry newsletter and regular white papers are all search engine optimised and optimised for sharing across their social channels.
The Result
The McGee Pharma International marketing team can drive large amounts of traffic to their website through both their blog and social channels. They also know that whatever happens with Twitter or LinkedIn's search algorithms, their newsletter sign-ups have given them full control of their client communications.
Goals
- SEO Optimised
- Drive newsletter sign-ups
- Active blogs + whitepapers
- Simple navigation of services
