The Morgan bar is one of Dublin's longstanding hot spots, situated in the heart of Dublin's City Centre, in Temple Bar. They required a vibrant website for the Food and Beverage side of the Morgan Hotel, the Morgan Bar & Restaurant, that reflected their brand. They website was designed to help promote restaurant bookings and push their social accounts. It was also important that it could be easily updated by the marketing team to edit content and run promotions.
Easy to Maintain Website
A busy and vibrant bar, they required a website to connect with existing customers and promote the business to new ones.
The Morgan Bar needed a modern website that was inline with their brand, so we worked closely with the marketing team on the visuals and messaging.
The marketing team needed to be easily able to change content, run promotions, connect with customers, take enquiries and bookings, so a user friendly CMS was vital.
Social & SEO Optimised
The Morgan Bar have a dedicated and proactive Marketing team who are constantly running promotions and offers. The team use a number of social platforms that needed to be integrated with the website. Pages from the website can be promoted to social platforms from a single click on the website.
The website needed to be mobile optimised to ensure a good user experience no matter what device users are viewing on. Metrics are tracked such as post impressions which is vital to gauge the popularity of their posts and armed with this information they can provide offers their customers want to see.
It was important the team could create content that was easily SEO optimised. SEO & Meta Keyword information can be easily entered and content that has a poor SEO score is automatically highlighted to the team.
A sleek stylish website that clearly conveys the brand image and offerings of the Morgan bar. The website is a driver of new business and allows them easily connect to their customers.
Increase Restaurant Bookings
Content Management System (CMS)
Easy to edit content
Run promotions + competitions
Promote Social Accounts
Drive Newsletter signups
In-keeping with sister brands